Digital Marketing Proposal Template
Marketing clients want metrics and channel experience. Lead with a similar campaign result.
For: Paid ads, social media management, growth marketingTone: Data-driven & confident
Sample proposal
Copy & personalizeHi — I read your posting for [CHANNEL — Meta / Google / LinkedIn] support on [PRODUCT/SERVICE]. I'm a performance marketer who's managed [$X ad spend / Y campaigns] in [NICHE]. For [CLIENT/PROJECT], we achieved [METRIC — ROAS, CPL, follower growth]. For your account I'd: 1. Audit existing campaigns + tracking setup 2. Rebuild structure around your top converting audiences 3. Report weekly with clear next actions Platforms: [LIST FROM JOB POST]. Comfortable with UTM hygiene and pixel/CAPI setup. What's your current CPA or ROAS target? Best, [YOUR NAME]
Tips for this template
- ✓Include one hard metric from a past campaign.
- ✓Offer an audit as the first step — lowers risk for the client.
- ✓Ask for their target KPI early.